Digital Advertising Specialist

4 days ago

Brisbane, Queensland, Australia beBeeDigital Full time $70,000 - $110,000

As a seasoned digital advertising professional, you will be responsible for delivering and executing paid advertising campaigns across various channels.

Key responsibilities include campaign setup, management, and optimization. This involves conducting in-depth keyword and website research, ad grouping and audience targeting.

Additionally, you will assist with ad creation through copywriting and strategic direction for the creative team on campaign assets.

Cross-departmental collaboration is essential to align campaign strategies and goals across each client account.

You will also devise and execute A/B tests, report on results, and advise on and implement campaign optimisations.

Maintaining knowledge of industry best practices and new technologies is crucial for success in this role.

Ensure tracking is correctly set up and configured across clients' accounts for optimal attribution and reporting.

Troubleshoot, problem solve, and find creative solutions to tracking challenges and issues.

Review client reports and metrics to identify opportunities, campaign performance & performance anomalies (positive / negatives), trends, and promote greater commercial awareness between departments.

Assist with building Dashboard reports within DataStudio to clearly and visually report on metrics important to our clients and align with their goals and KPIs.

Explain campaign results and insights to clients, highlighting what is most important to them.

Participating in discovery conversations and requirement gathering for new leads as required.

Reviewing leads existing activities to identify opportunities.

Helping sales reps to scope content and/or paid media services and solutions for leads and providing estimates.

Helping create service proposals.

Participating in sales pitches and presentations.

This role requires a proactive individual who is confident acting independently to determine the most effective way to deliver client campaigns in line with their goals.

While you can work independently, you love collaborating with your team and value their input and ideas.

You are always striving to do better than last time, to get even better results.

You find keeping up with the latest in digital advertising to be an exciting challenge, and genuinely love learning about the latest and newest updates and trends.

Agora is a growth and performance agency with teams in Brisbane and Auckland, and clients across Australia, New Zealand, Asia, and the UK.

We help our clients solve their business growth challenges, by supporting them across sales, marketing, and customer service.

This means we get to have a meaningful impact at various levels of our clients businesses and truly operate with their teams as a trusted partner.

Our culture is very important to us, and we make it a priority to live by our values and foster a respectful and highly engaging work environment for everyone.

We are looking for people who have a there's always a way mindset and who are dedicated to consistently delivering real value to clients in everything they do.

Work life balance is key to our company culture.

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