Global Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeCommercial Full time $90,000 - $110,000
Key Roles and Responsibilities
We are seeking a skilled Marketing Executive to join our team within the Brand Marketing function. This role will be responsible for marketing products within Retail and Trade, Forever Faster Full Price Stores, Outlets, Pop Ups, and Concession Stores, as well as to their consumers.

This role's key accountability is to plan, execute, and monitor all Retail Marketing activities across Australia and New Zealand, alongside the Commercial Manager. Bring 'Forever Faster' to life in this region, ensuring our desire to be the fastest sport brand in the world is fulfilled through powerful and commercial in-store, online, and Social Marketing, as well as Visual Merchandising activates.

Main Accountabilities:
  • Brief, develop, and execute full year Oceania Retail Calendars for Retail (Factory Outlet and Full Price) that drive traffic and conversion.
  • Develop, Execute, and Manage the Retail Demand Generation plans alongside the Commercial Manager, with a heavy focus on Factory Outlet across Oceania.
  • Ensure all in-store communications are kept up-to-date and imagery usage requirements are adhered to in line with global launch dates, in the FPS and Outlet environments.
  • Manage the day-to-day relationships with relevant Centre Marketing Teams to assist in the planning and optimisation of Retail Marketing Contributions within these Centres (Factory Outlet and Full Price).
  • Manage day-to-day requests and campaign execution for wholesale partners, with a focus on driving sell-through of key brand initiatives.
  • Ensure all campaigns are delivered in full and on time, and all relevant parties are briefed on upcoming campaign activity.
  • Implement and execute a seasonal production plan with all third-party vendors to ensure on-time deliverables to Retail and Trade accounts for all key initiatives across GESEC and RESEC calendars are met and that Global Company Guidelines are adhered to.
  • Support the business in the sales conference and the GTM process.
  • Manage expectations of external and internal stakeholders with regards to campaign progress.
  • Manage imagery and social media toolkit requests, and basic catalogue and imagery approvals within brand guidelines.
  • Manage campaign and wholesale partner budgets with support from the Commercial Manager.
  • Manage retail and wholesale calendars, ensuring they are up-to-date and communicated to relevant stakeholders.

Requirements:
  • Bachelor Degree or Higher
  • 2-3 years Trade/Retail Marketing Experience for a Multi-Category Brand
  • Sport/ Fashion/Lifestyle
  • Project Management
  • Budget Management
  • Marketing Calendar Development, Execution, and Management
  • Excellent Written, Verbal, and Presentation Skills
  • Proven ability to work independently and multi-task
  • Detail orientated, resourceful, proactive, and organised
  • Trouble Shooting Skills
  • Self-Motivated
  • MS Office - Expert
  • PhotoShop - Intermediate

We are looking for candidates who embody SPEED & SPIRIT, defined by some simple values that inspire us to BE DRIFTLESS in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

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