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Digital Transformation Specialist
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Digital Transformation Specialist
2 weeks ago
**Job Description**Role OverviewThe Digital Marketing Specialist will focus on executing CRM activities, managing e DM and SMS campaigns, optimizing the website, and handling web CMS and SEO management. This role is execution-focused and works closely with internal marketing teams and external vendors to ensure the successful delivery of digital conversion campaigns.Key Responsibilities* Campaign Execution: Build and manage e DM and SMS campaigns that support conversion objectives.* Website Optimization: Support website optimization projects, ensuring improvements align with conversion goals and best practices.* Web CMS Management: Manage web content and updates on CMS platforms to ensure seamless digital experiences.* SEO Management: Assist with SEO efforts to improve organic search visibility and drive relevant traffic.* Vendor Coordination: Work with external vendors to deliver projects in line with the overall conversion strategy.* Collaboration with Creative Teams: Liaise with creative design teams to develop digital assets required for campaigns.* Reporting & Analytics: Track the performance of digital campaigns, using data to inform decisions and improve results.* Support Strategy Execution: Support the Head of Conversion in executing digital programs and strategies to improve lead-to-sales conversion.Required Skills & ExperienceProven experience in digital marketing, specifically in CRM campaign management (e DM and SMS). Hands-on experience with web CMS management and website optimization. Basic understanding of SEO principles and tactics. Familiarity with data analysis and reporting for digital marketing campaigns. Strong collaboration skills, with the ability to work cross-functionally with creative teams and vendors.BenefitsA dynamic, fun work environment within a rapidly growing company. Growth opportunities to expand your digital marketing skills and influence conversion strategies.What We OfferA highly competitive salary package based on skills and experience. The opportunity to work hands-on with digital marketing tools and platforms.