SEO Content Specialist

1 week ago


Sydney, New South Wales, Australia Humanforce Full time
About Humanforce

We're a fast-growing tech company that's passionate about making work easier and life better for frontline and flexible workforces. Our vision is to provide the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise.

With over 2300 customers and almost 1 million employees under management in 30+ countries, we're committed to delivering an exceptional employee experience, building a compelling employee value proposition, and connecting the flow of the world's talent with the growth, productivity, and efficiency objectives of frontline and flexible workforces.

About the Role

We're seeking a talented SEO Content Executive to join our team. As a key member of our content marketing team, you'll have the opportunity to work with talented professionals who share your enthusiasm for the written word and creating impactful digital experiences.

Your mission will be to enhance our online presence through strategic content creation that drives engagement and conversions. You'll work closely with our Content Marketing Manager to craft SEO-friendly written content, such as blogs, articles, and landing pages, to boost Humanforce's visibility and ranking in Google search results.

Key Responsibilities
  • Work closely with our Content Marketing Manager to develop and implement a comprehensive content strategy that aligns with our business objectives.
  • Conduct in-depth keyword research to identify target keywords and optimize website content accordingly.
  • Partner with our SEO Specialist to implement the SEO strategy, focusing on both on-page and off-page initiatives to enhance our organic search rankings.
  • Engage in link building initiatives to strengthen the backlink profile of Humanforce's websites.
  • Stay up-to-date with industry developments, search engine algorithm changes, and SEO best practices.
  • Collaborate with the wider marketing team to weave SEO strategies into our digital marketing efforts.
Requirements
  • A degree in Business, Marketing, or Communications/Journalism.
  • At least 2-3 years of experience in a similar role within a SaaS company or experience in an agency focusing on SEO copywriting and general SEO strategies for clients.
  • Demonstrated hands-on experience with essential aspects of content, technical, and on-page SEO strategies.
  • A solid grasp of digital marketing principles and how SEO contributes to enhancing organic traffic and overall website performance.
  • Comprehension of the distinctions between SEM and SEO, along with the unique contributions each makes to a comprehensive marketing strategy.
  • Outstanding written and verbal communication skills; ideally, some experience crafting short-form content (like blogs) based on detailed briefs.
  • Keen attention to detail.
  • Intermediate proficiency using SEO tools such as Semrush, Ahrefs, and Google Suite (Analytics, Tag Manager, Search Console, etc.).
  • Ability to work independently while being comfortable reaching out for assistance when necessary.
  • Strong problem-solving and critical thinking skills, with the ability to exercise sound judgment and function efficiently in a fast-paced environment.
  • Exceptional organisational and time management skills, with the ability to work on multiple projects simultaneously.
  • Adeptness in conducting research and sourcing information (using Google, etc.).
  • Results-oriented mindset.
What We Offer
  • A flexible working environment.
  • The opportunity to be part of a fast-growing tech company.
  • A focus on development with access to Go1 learning.
  • Paid parental leave and Quarterly Wellbeing Days.
  • Employee talent referral scheme (know great people, be rewarded).
  • A fun and friendly culture working with passionate and talented people.
  • A work environment where you can genuinely improve the world of work.


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