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SEO Content Specialist

2 months ago

Sydney, New South Wales, Australia Humanforce Full time
About Humanforce

Humanforce is a leading provider of human capital management (HCM) solutions for frontline and flexible workforces. Our mission is to make work easier and life better for employees and employers alike.

We offer a comprehensive HCM suite that includes workforce management, HR, payroll, and wellbeing solutions. Our platform is designed to be highly integrated and composable, making it easy to manage complex workforce needs.

About the Role

We are seeking a talented SEO Content Executive to join our marketing team. As a key member of our content team, you will be responsible for creating high-quality, SEO-friendly content that drives engagement and conversions.

As an SEO Content Executive, you will work closely with our Content Marketing Manager to develop and implement a content strategy that aligns with our business goals. You will be responsible for researching and writing compelling content, including blog posts, articles, and landing pages, that resonates with our target audience.

You will also partner with our SEO Specialist to implement SEO strategies and optimize our website content for search engines. Your goal will be to improve our organic search rankings and drive more traffic to our website.

Key Responsibilities
  • Develop and implement a content strategy that aligns with our business goals
  • Research and write high-quality, SEO-friendly content, including blog posts, articles, and landing pages
  • Partner with our SEO Specialist to implement SEO strategies and optimize our website content
  • Conduct keyword research to identify target keywords and optimize website content accordingly
  • Engage in link building initiatives to strengthen our backlink profile
  • Stay up-to-date with industry developments, search engine algorithm changes, and SEO best practices
Requirements
  • 2-3 years of experience in a similar role within a SaaS company or experience in an agency focusing on SEO copywriting and general SEO strategies for clients
  • Demonstrated hands-on experience with essential aspects of content, technical, and on-page SEO strategies
  • A solid grasp of digital marketing principles and how SEO contributes to enhancing organic traffic and overall website performance
  • Outstanding written and verbal communication skills
  • Keen attention to detail
  • Intermediate proficiency using SEO tools such as Semrush, Ahrefs, and Google Suite
What We Offer
  • A flexible working environment
  • The opportunity to be part of a fast-growing tech company
  • A focus on development with access to Go1 learning
  • Paid parental leave and Quarterly Wellbeing Days
  • Employee talent referral scheme
  • A fun and friendly culture working with passionate and talented people