Digital Transformation Specialist

4 weeks ago


Frenchs Forest, New South Wales, Australia Direct Group Full time

About the Role

We are seeking a skilled Digital Transformation Specialist to join our Marketing team at Direct Group. As a key member of our team, you will play a crucial role in driving business growth across our diverse portfolio of brands.

Key Responsibilities

  • Develop and execute data-driven CRO strategies to drive online sales
  • Lead our Ecommerce merchandising efforts, enhancing user experience and increasing average order value
  • Analyse customer behaviour and website performance to identify growth opportunities
  • Collaborate with cross-functional teams to drive campaign and tactical activities and implement digital best practices
  • Monitor competitor activity and industry trends to identify growth opportunities

Requirements

  • 3+ years of experience in Ecommerce trading and merchandising
  • Strong background in CRO
  • Proficiency in analyzing web metrics and deriving actionable insights
  • Some technical knowledge of Ecommerce platforms and basic HTML/CSS
  • Experience in consumer retail Ecommerce
  • Experience in digital transformation projects is a plus

What We Offer

  • Be at the forefront of our digital transformation
  • Develop your skills in a multi-discipline marketing organization
  • Make a tangible impact on our customers and our business
  • Grow professionally in a dynamic and challenging environment

This is an exciting opportunity to take your Ecommerce career to the next level and play a crucial role in our digital evolution. If you are a motivated and results-driven individual with a passion for digital transformation, we encourage you to apply.



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