Digital Experience Lead

2 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $108,183 - $148,238

We are seeking an experienced Digital Experience Strategist to drive superior brand experiences across our portfolio of powerhouse brands on various retailer e-commerce platforms.

In this role, you will lead the discoverability strategy to deliver optimal digital consumer experiences. This includes maximizing our digital shelf presence through optimized product content to enhance the shopper experience, as well as leading the search strategy (paid + organic) to drive visibility and increase conversion.

  • You will work closely with the customer development team, brand marketing team, digital hub partners, and external customers.
  • The ideal candidate will have a strong commercial understanding of retailers & the retail environment, digital media/retail media, and a background with experience managing the digital shelf and paid search.
Key Responsibilities:
  • Lead the wider digital shelf strategy to drive e-commerce growth and superior brand experience, working with cross-functional teams and customers.
  • Lead overall retailer search strategy, supported by agency, managing budgets and bids, optimizing account configuration, keyword targeting and reporting/insights.
  • Oversee the development of best-in-class A+ Content and Product Detail Page (PDP) management, including Above-the-Fold (ATF) and Below-the-Fold content, for all key retailer websites and internal platforms to maximize conversion and brand storytelling.

This is an excellent opportunity for someone who seeks a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Requirements:
  • Bachelor's degree
  • 7+ years' work experience with focus on digital commerce and paid search (FMCG retail search preferred), digital shelf or similar directly related experience
  • Established and proven search experiences on retailer platforms
  • Proficient in the English language

We foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

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