Customer Insights Leader

2 weeks ago

Chatswood, Australia beBeeInsights Full time $100,000 - $130,000
Job Opportunity

The Customer Insights Manager position entails leading and overseeing customer insights projects to drive business growth, enhance decision-making, and foster a deeper understanding of industries and markets.

Key Responsibilities:
  • Conduct qualitative and quantitative research for specific industries and markets, as well as existing and new customers.
  • Develop and implement a comprehensive customer insights strategy tailored to the diverse industries served.
  • Oversee data collection and analysis from various sources with a focus on understanding industry-specific trends and preferences.
  • Apply advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.
  • Collaborate closely with various functions to elevate relevant campaigns based on customer insights.
  • Partner with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment.
  • Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.
Requirements:
  • Possess a Bachelor's degree in Marketing, Business Administration, or a related field; Master's not mandatory but highly considered.
  • Have a proven track record of successfully leading customer insights initiatives within diverse industry sectors.
  • Exhibit expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
  • Exhibit excellent strategic thinking and problem-solving skills.
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas.

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