Senior Content Specialist

3 weeks ago

Sydney, New South Wales, Australia AMP - General Full time
About the Role

We are seeking a talented Content Writer and Strategist to join our team at AMP. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive content strategies that align with our brand goals and marketing objectives.

Key Responsibilities
  • Develop and implement content strategies that meet our brand goals and marketing objectives
  • Ownership of AMP content playbook and strategy
  • Maintain a content calendar and ensure consistency in branding and messaging across all content touchpoints
  • Conduct content audits and research to identify trends, keywords, and topics relevant to our industry and audience
  • Collaborate with subject matter experts, designers, and other team members to produce high-quality, informative, and engaging content
  • Write, edit, and proofread high-quality content for various platforms, including our website, insights hub, social media, email campaigns, and more
  • Drive the uplift of our customer newsletter by focusing on segmentation, targeting, and tailoring content to suit different audience segments
  • Apply human-centred design principles to content creation
Requirements
  • Minimum of 5+ years of experience in content strategy and writing, preferably within financial services experience
  • Experience using back-end platforms, such as CMS tools, Adobe Experience Manager (AEM), analytics tools, and creative software for content creation
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Strong understanding of advertising, social, and content digital channels and how to create content for various channels
  • Ability to write based on insights and data
What We Offer

At AMP, we offer a dynamic and inclusive work environment where you can grow your career and make a meaningful impact. We are committed to fostering inclusion, diversity, and a warm feeling of belonging at AMP. If you're a talented content writer and strategist looking for a new challenge, we encourage you to apply for this exciting opportunity.

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