
Strategic Innovation Lead
5 days ago
- This is a newly created role that requires expertise in transforming data and research into actionable insights to shape business strategy, innovation, brand and customer experience.
The key responsibilities include:
- Providing strategic advice to the executive leadership team to drive long-term growth through deep consumer understanding and market foresight.
- Developing and implementing a centralized insights function that supports corporate strategy, marketing, product development, innovation, customer experience and digital transformation.
- Leveraging advanced analytics, behavioral science, AI, and trend forecasting to anticipate consumer behavior and market shifts.
- Ambassador for the voice of the customer to drive strategy, design, and delivery, increasing customer satisfaction and Net Promoter Score (NPS).
- Translating macro trends, economic forecasts, competitive dynamics, and consumer signals into actionable business opportunities.
- Reputational management, communication, PR and brand approval across all business units.
Requirements
- Minimum 10 years' experience in strategy, brand marketing or innovation roles, ideally in consumer-facing industries.
- Knowledge of the property development or construction industry.
- Market Insight research and analysis experience.
- Strong expertise in consumer research, behavioral science, and data-driven marketing.
- A track record of launching and scaling brands, driving differentiated customer experiences, and creating cultures of innovation.
Why Join Us
- Newly created role with opportunities to make your mark on it.
- Lead a team of experienced staff members with wealth of internal knowledge to support you.
- Unrivalled reputation in staff retention due to focus on work culture, rewards to staff and promoting from within.
We are committed to fostering an environment that encourages creativity, collaboration and professional growth. Our company offers excellent benefits and opportunities for career advancement.
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