Senior Leader Digital Content Strategist

3 days ago


Sydney, New South Wales, Australia beBeeCommunications Full time $165,011 - $195,951

Job Title: Senior Manager Consumer Campaigns and Content

">About the Role

This is a pivotal leadership position that drives the evolution of consumer-focused campaigns and content strategies. The successful candidate will be responsible for leading the development and execution of impactful and engaging content across multiple channels.

The role involves shaping the future of communications, expanding reach and relevance, and working closely with stakeholders to enhance engagement with media on consumer finances.

Key Responsibilities
  1. Lead and develop a high-performing team responsible for consumer campaigns, content strategy, and digital engagement.
  2. Implement ASIC’s consumer communication strategy, driving the expansion of MoneySmart's reach and relevance.
  3. Act as a media spokesperson, building strong relationships with key journalists, opinion leaders, and stakeholders to enhance ASIC and MoneySmart's engagement with media.
  4. Oversee the creation and optimisation of best-in-class content, ensuring an audience-led, data-driven approach that maximises engagement and effectiveness.

This role requires a deep understanding of digital content creation, SEO, social media marketing, and web analytics. A proven track record of leading high-performing teams and developing compelling, user-centric content is highly regarded.

Requirements

To be successful in this role, you will need:

  • Extensive experience in communications, public relations, media, marketing, or related fields.
  • A deep understanding of digital content creation, SEO, social media marketing, and web analytics.
  • A proven track record of leading high-performing teams and developing compelling, user-centric content.
  • Strong stakeholder management, media relations, and content-first storytelling expertise.
About Us

We are committed to fostering a culture of creativity, innovation, and continuous improvement. As a senior manager, you will be expected to collaborate with colleagues and foster a positive working environment.

What We Offer

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive remuneration package.

How to Apply

If you are a motivated and experienced professional looking to make a meaningful impact, please submit your application.



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