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Digital Content Strategist

2 weeks ago


Melbourne, Victoria, Australia beBeeContent Full time $65,000 - $75,000

We are seeking a Content Manager to lead the development and execution of digital content plans aligned with brand strategy and performance metrics.

Key Responsibilities:
  • Develop and execute digital content strategies that drive engagement and deliver on key business objectives.
  • Manage the creation of high-performing content across websites, email, and social media for Retail (B2C) and Foodservice (B2B) brands.
  • Coach and lead the Content Specialist in social media management and community engagement.

To succeed in this role, you will have a strong passion for brand storytelling, a keen eye for high-performing content, and expertise in digital campaign execution, performance marketing, and content analytics.

Requirements:
  • Proven experience in developing strategic social media content plans and managing best-in-class content creation.
  • Strong understanding of digital analytics, with hands-on experience using tools like Hootsuite, Google Analytics, Meta Business Suite, Facebook Ads, and Talkwalker.
  • A customer-first mindset, with experience developing compelling content that resonates with target audiences.

If you have a solid understanding of digital analytics and proven experience in developing strategic social media content plans, we encourage you to apply for this exciting opportunity.