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Artist Marketing Coordinator
2 months ago
We are seeking a highly creative and organized Artist Marketing Coordinator to join our team at Universal Music Group. As a key member of our marketing team, you will be responsible for creating engaging content across various social media platforms, managing brand social media pages, and collaborating with artists to develop their online presence.
Key Responsibilities- Develop and implement content marketing strategies to promote Universal Music Group's artists and repertoire
- Collaborate with artists, labels, and external partners to create engaging content for social media, online, and music platforms
- Manage and maintain brand social media pages, including TikTok, Instagram, Meta, and other relevant platforms
- Assist in the creation of marketing assets, including social media posts, videos, audio, outdoor, and print materials
- Work with Digital Optimizers to exploit influencer marketing channels and support their implementation
- Support artists in the management of social content calendars, social coverage, and live event activation
- Ensure content is monetized wherever possible and complies with operational requirements and government legislation
- Maintain and enforce company and artist style guidelines, as well as content quality across all channels
- Comprehensive knowledge of Adobe editing suites (Photoshop, Premiere Pro, Illustrator, After Effects) and other design platforms
- Ability to manage brand social media pages and profiles to meet tailored KPIs
- Experience with creating engaging culturally relevant content across all channels
- Maintain and prioritize a strong presence on TikTok, driving moments as soon as they emerge
- Audio editing, photography, and video skills
- Knowledge of Microsoft Office Suite – Windows, Word, Excel & PowerPoint
- High level of creativity, innovation, and enthusiasm
- Superior relationship, communication, and problem-solving skills, ensuring effective relationships across the team and other business units
- Excellent time management skills, planning, and organizational skills
- Strong attention to detail
- Self-starting, pro-active, and outwardly enthusiastic
- Willing to work outside the hours of 9-5 when required
- Passion for and knowledge of music across all genres
Universal Music Group is the world's leading music company, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We are committed to fostering diversity and inclusivity as an equal opportunity employer, and we encourage applicants from all backgrounds to apply for our roles.
