Digital Presence Optimisation Lead

5 days ago

Sydney, New South Wales, Australia beBeeSEOManager Full time $120,000 - $180,000
Job Title: Search & Generative Engine Optimisation Manager

 

We are seeking a seasoned professional to lead our digital presence optimisation efforts. As a key member of the team, you will play a critical role in driving customer growth by improving our organic visibility across web and app channels.

Your responsibilities will include:

  • Technical SEO Leadership: Develop and implement advanced SEO strategies to improve crawlability, indexing, structured data, page speed, and Core Web Vitals on our websites and mobile app landing pages.
  • Generative Engine Optimisation (GEO): Monitor, test, and optimise our digital assets for discoverability and performance in generative search environments such as Google SGE, Bing Copilot, and ChatGPT search.
  • App Store Optimisation (ASO): Develop and execute ASO strategies for our mobile apps, including keyword targeting, metadata optimisation, asset management, and A/B testing to improve visibility and conversion within app stores.
  • Technical Stakeholder Engagement: Act as the key liaison between teams, translating SEO, GEO, and ASO requirements into actionable technical tasks.

 

You will bring:

  • Proven experience in SEO with exposure to Generative Engine Optimisation and App Store Optimisation.
  • Experience working in complex industries, preferably regulated sectors.
  • Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
  • Deep understanding of SEO tools and platforms such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog.

 

A Great Place to Work:

Our company is a welcoming and enjoyable place to work where diversity, inclusion, and belonging are valued. We offer opportunities for professional growth, flexibility, and a supportive work environment. Our people are our greatest asset, and we're committed to fostering a culture that sparks creativity, ignites innovation, and drives business success.

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