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Digital Marketing Lead

3 weeks ago


Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000
Key Responsibilities

This role is responsible for leading cross-channel marketing campaigns, including paid, owned, and earned channels. You will develop strategic marketing plans with measurable outcomes and manage long-form, mid-form, and short-form content creation for ads, web, and email. Additionally, you will oversee campaign builds across various platforms and report on performance, extracting insights to present to clients.

Day-to-day tasks:

  • Develop and execute end-to-end marketing campaigns
  • Translate client briefs into strategic marketing plans
  • Create and manage content across multiple formats
  • Build and manage campaigns across Google, Meta, Pinterest, LinkedIn, TikTok, Klaviyo, Yotpo, and more
  • Report on campaign performance and provide recommendations
  • Manage marketing calendars and channel activity
Required Skills and Qualifications

To succeed in this role, you will need:

  • 5+ years of experience in a marketing manager or digital strategist role (agency or multi-brand preferred)
  • Strong technical capability across Google Ads, Meta Business Suite, Pinterest Ads, LinkedIn Ads, TikTok ads, Klaviyo, Yotpo, and Shopify
  • Proven experience in content marketing and campaign execution across multiple formats
  • High-level data literacy enables you to build reports, identify trends, and make informed recommendations
  • Ability to write a great brief and lead a creative team toward excellent outcomes
Benefits

We offer:

  • Hybrid flexibility with the option to work remotely when needed
  • Access to a premium gym and health and wellbeing facility
  • Project ownership and visibility within a high-trust team
  • A collaborative and open culture with weekly rituals
About Us

We are a small yet high-performing creative studio dedicated to creating exceptional work with our partners. We believe in investing in long-term relationships with our clients and each other.