Senior Marketing Director

3 weeks ago


Homebush, Victoria, Australia My NRMA Full time
About the Role

The Senior Marketing Manager – Business and Motoring is a key leadership position responsible for driving the marketing strategy and execution for NRMA's B2B and Motoring products. This role requires a strong marketing leader who can develop and implement effective marketing plans to maximize direct acquisition, engagement, and retention of SMEs, while also driving lead generation for larger opportunities.

Key Responsibilities
  • Lead the planning, strategy, and delivery of B2B marketing activity across the large fleet space and SME space
  • Develop and implement marketing campaigns to drive lead generation and conversion
  • Collaborate with cross-functional teams to ensure seamless brand alignment and effective stakeholder engagement
  • Monitor performance metrics and optimize strategies based on data insights
  • Build and maintain a high-performing marketing team
What You'll Bring
  • Minimum 8-10 years of solid marketing experience at a middle-manager capacity
  • Experience with B2B marketing is highly desirable
  • A graduate with a Bachelor or MBA
  • Proven track record in strategy development, campaign planning, and management across fully integrated communication channels
  • People leadership skills and responsive to change
  • Exceptional stakeholder engagement and influencing skills across all levels of the organization
  • Able to create innovative solutions and identify cross-functional opportunities
  • Analytical and results-driven
What's in it for you?
  • Progressive flexibility, leave, and well-being benefits to balance all of life's priorities
  • Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts
  • Complimentary My NRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants, and much more
  • Discounts on all NRMA insurance products including car, home, and travel
About NRMA

At NRMA, inclusion and diversity are part of our DNA. We continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation, promotes flexible ways of working, and connects us closer to our members and the communities we serve.



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