Senior Content Manager
3 weeks ago
About the Role
The Senior Content Manager will be responsible for developing and delivering high-quality content across various channels to support the company's commercial objectives. This role will lead a team of content creators and work closely with the marketing team to ensure alignment with the company's brand and messaging.
Key Responsibilities
- Develop comprehensive content strategies across short, mid, and long-term planning processes.
- Lead team members to create content pillars and outputs that align with the company's commercial objectives.
- Develop and execute comprehensive programs of work that integrate with brand, acquisition, engagement, and retention activities.
- Proactively identify opportunities for content to lead innovation across various channels, staying ahead of industry trends and emerging technologies.
- Design and implement end-to-end content-led campaigns across multiple channels, based on behavioral insights.
- Manage the development and delivery of campaigns, leveraging centrally created programs where relevant.
- Manage spend within allocated budgets and provide monthly reporting on committed budgets, accruals, and remaining budget.
- Deliver a measurable uplift in key engagement metrics and monitor and forecast engagement to optimize performance.
- Collaborate with the research team to analyze in-market performance across the brand and competitors to make compelling, insights-driven recommendations.
- Lead four direct reports across Content Editing, Website CMS, Market Analytics, and Social Media.
- Lead development planning and quarterly review processes.
- Participate in talent planning and calibration.
About IG Group
IG Group is a global, FTSE-listed company that operates a collection of progressive fintech brands in the world of online trading and investing. We believe in financial freedom and aim to help ambitious people achieve it. Our purpose is to provide groundbreaking technology and forward-thinking platforms to trade the financial products our clients know and love.
What We Offer
We offer a dynamic and inclusive work environment that values diversity, flexibility, and close connection. Our employees are encouraged to be their authentic selves and bring their unique perspectives and skills to the table. We provide opportunities for growth and development, as well as a range of benefits and perks to support our employees' well-being and success.
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