Marketing Automation Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketer Full time $70,000 - $100,000

Job Overview

This role is ideal for a marketing professional who thrives in a fast-paced environment and has a strong grasp of customer segmentation, personalization, and lifecycle marketing.

Key Responsibilities
  • Develop and optimize multichannel marketing campaigns to engage customers and drive business growth.
  • Collaborate with cross-functional teams to create targeted customer experiences and improve campaign effectiveness.
  • Conduct data analysis to identify trends and opportunities, and use insights to inform marketing strategies.
  • Design and implement automated workflows to streamline marketing processes and improve efficiency.
  • Work closely with creative teams to develop engaging content and assets that align with business objectives.
  • Develop and maintain dashboards and reports to track key performance indicators and measure campaign success.
  • Stay up-to-date with industry trends and best practices to ensure the team remains competitive and innovative.
Required Skills and Qualifications
  • Proven experience in marketing automation and email marketing.
  • Strong understanding of customer segmentation, personalization, and lifecycle marketing.
  • Ability to analyze complex data and turn insights into actionable recommendations.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Experience with marketing automation platforms, such as Emarsys or similar tools.
  • Strong problem-solving skills and the ability to think creatively.
  • Bonus points if you have experience in A/B testing, loyalty programs, or fashion eCommerce.

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