Digital Media Specialist
3 days ago
About the Role
We are seeking a highly skilled Digital Specialist to join our team at triple j, Australia's biggest youth media brand. As a Digital Specialist, you will be responsible for developing our digital strategy across key third-party platforms and social channels, identifying relevant audience trends, best practice guidelines, and innovative growth opportunities.
Key Responsibilities
- Identify up-to-date trends and opportunities for compelling mobile-first digital content that is timely, impactful, and relevant for young audiences.
- Track and analyse key performance indicators (KPIs) to assess the effectiveness of social media strategies and content.
- Research and experiment to maximise YouTube, Instagram, and TikTok reach (unique viewers, views) and engagement (watch time, comments, and community engagement).
- Work with the Digital Manager and Digital Executive Producer to refine and implement processes to grow the reach and impact of triple j's social media channels.
- Review performance of owned platform digital output, including the triple j website and app, and identify opportunities for refinement and optimised audience experience.
About You
We are looking for a Digital Specialist with experience creating content in a digital media environment, including an in-depth technical understanding of social media platforms and experience implementing audience engagement and growth strategies.
You will have:
- Strong interpersonal, problem-solving, and communications skills, and the demonstrated ability to work as part of a culturally diverse team.
- Up-to-date knowledge of the digital media industry developments, audience trends, and best practice with a demonstrated willingness to adapt and change in an evolving digital environment.
- Proven experience working with social media platforms and third-party tools for publishing, community management, measurement, and reporting.
- Experience exporting, analysing, and reporting social media performance data.
What We Offer
As a Digital Specialist at triple j, you will join an established team who will welcome and support you in getting up to speed understanding the ABC and feeling part of the triple j team. This is a great opportunity to join an iconic Australian brand.
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