Digital Media Strategist

4 weeks ago


Melbourne, Victoria, Australia Australian Broadcasting Corporation (ABC) Full time

About the Role

We are seeking a Digital Specialist to join our team at the Australian Broadcasting Corporation (ABC). In this role, you will be responsible for developing our digital strategy across key third-party platforms and social channels.

Key Responsibilities

  • Identify up-to-date trends and opportunities for compelling mobile-first digital content that is timely, impactful, and relevant for young audiences.
  • Track and analyse key performance indicators (KPIs) to assess the effectiveness of social media strategies and content.
  • Research and experiment to maximise YouTube, Instagram and TikTok reach (unique viewers, views) and engagement (watch time, comments and community engagement).
  • Work with the Digital Manager and Digital Executive Producer to refine and implement processes to grow the reach and impact of our social media channels.
  • Review performance of owned platform digital output, including our website and app, and identify opportunities for refinement and optimised audience experience.

About You

We are looking for a Digital Specialist with experience creating content in a digital media environment. You will have a strong understanding of social media platforms and experience implementing audience engagement and growth strategies.

You will be part of a culturally diverse team and will have the opportunity to work on a range of exciting projects. If you are passionate about digital media and have a strong desire to create engaging content, we would love to hear from you.



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