
Chief Growth Strategist Mortgage Division
4 days ago
As a highly skilled Strategic Acquisition Lead, you will play a pivotal role in shaping the bank's mortgage sales strategy. You will be responsible for developing and implementing a comprehensive acquisition plan, driving sales growth across both broker and direct channels.
This is an exciting opportunity to join our team and make a significant impact on our business. As a key member of our leadership team, you will work closely with internal and external stakeholders to optimize lead generation and conversion rates. Your expertise will help us achieve our growth ambitions and drive customer satisfaction.
Key Responsibilities:- Develop and oversee the implementation of the mortgages acquisition strategy, working closely with Sales, Marketing, Digital, Credit Risk, Credit Operations, Tech & the Mortgages tribe to develop marketing and sales plans across both broker and direct mortgages channels.
- Work closely with Broker sales to optimize performance through the channel, including sales efficiency and incentives. Regularly listening to feedback to ensure conversion rates are optimized.
- Work closely with the Direct channel team and marketing to ensure top of funnel activity and conversion rates support the successful achievement of sales targets.
- Work with the Origination Leadership Team, Contact Centre, Operations and Customer Experience teams to analyze moments of truth and monitor customer feedback to identify opportunities to improve the customer and broker experience, including marketing, communications, product, process and service improvements.
- Proven lending (preferably mortgages) product marketing, distribution and acquisition strategy experience (7-10+ yrs).
- Experience in articulating strategy and setting strategic direction with others (including identifying key priorities and initiative sequencing).
- Demonstrable experience leading the implementation of acquisition strategies across multiple channels that have improved portfolio growth and customer experience.
- Proven experience in managing complex issue and incident rectification or remediation initiatives.
- Proven experience influencing and leading diverse stakeholders (Marketing, Credit Risk, Operations, Finance).
- An analytical mindset, using data to drive decision making.
- Strong and proven people leadership capability - able to build strong and engaged teams, driven by purpose and a passion for customers, with a pace for change.
- Discounted ING Health Insurance.
- An additional Rest Day to support your well being.
- An IMPACT day to volunteer on approved sustainability activity to give back to our community.
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