ANZ Brand and Communications Manager
3 days ago
Ingram Micro is a leading technology company that plays a vital role in the worldwide IT sales channel. With a diverse solutions and services portfolio, and digital platform Ingram Micro XvantageTM, we set ourselves apart. Learn more at https://www.ingrammicro.com/
About the RoleAs the ANZ Brand and Communications Manager, you will shape the company's outward image, build our brand, and raise brand awareness. To do that, you'll need to uncover industry and customer insights and deliver innovative marketing campaigns. Advise on what can attract our customers and prospects and how we can improve customer experience. Ultimately, you'll help us improve our company's reputation and drive growth.
Key Responsibilities- Develop brand strategies that resonate with the target audience or customers
- Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on
- Analyze data and identify trends that help shape brand messaging and the respective marketing assets, including awards submissions, PR, video scripts, infographics, and more
- Collaborate closely with industry influencers, analysts, thought leaders, customers, and vendors to both validate and advocate for the company's brand platform and go-to-market message
- Develop messaging strategies by sourcing impactful data and testimonials
- Utilize research to inform leaders of key learnings to support business decisions, influence the brand, shape the product roadmap, and impact the sales funnel
- Develop and lead ANZ public relations strategy and communication
- Build editorial calendar to drive thought-leadership and brand awareness
- Guide execution team, in partnership with 3rd party support
- Nurture and strengthen existing industry relationships and cultivate new contacts within business and industry media
- Continuous analysis of the company's brand positioning and consumer insights
- Bachelor's degree in marketing or related field
- 5+ years of experience in Brand and or PR, with a focus on B2B markets
- You're creative, possess a strategic mind, and have experience in implementing targeted brand campaigns
- Proven work experience as a Brand and Content marketing leader
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- A clear understanding of the B2B content journey
- Outstanding communication skills and comfortability presenting to stakeholders at various organizational levels, in-person and virtually
- General IT channel and/or tech market knowledge
- Knowledge of competitive landscape, customer behavior, performance, and predictive analytics
- Ability to solve functional-area related issues and make a significant contribution to processes and systems
- Strong analytical skills partnered with a creative mind
- Project management skills and attention to detail
- Highly motivated self-starter attitude with a high degree of curiosity and drive to learn, grow, and lead
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