Content Strategy Lead

5 days ago


Melbourne, Victoria, Australia Adore Beauty Group Full time

Adore Beauty is seeking an experienced Content Manager to lead our content strategy for the next 12 months. This role requires a seasoned leader who can craft compelling stories that engage and grow our audience.

About the Role

The successful candidate will oversee the creation and execution of content across editorial, social media, podcasts, and brand partnerships. Key responsibilities include maintaining and evolving a well-established content strategy, leading a talented team of content creators, and delivering engaging, on-brand content.

We're looking for a collaborative and supportive leader who thrives in a creative team environment. You'll be responsible for managing influencer collaborations, brand partnerships, and overseeing content performance using insights and data to refine strategy.

Key Responsibilities:

  • Maintaining and evolving a well-established content strategy that reinforces Adore Beauty's brand values
  • Leading a talented team of content creators, supporting their development and ensuring high-quality output
  • Delivering engaging, on-brand content across editorial, social, video, and partnerships that drives audience connection
  • Collaborating with marketing and commercial teams to align content with key campaigns and initiatives
  • Managing influencer collaborations and brand partnerships to enhance reach and impact
  • Overseeing content performance and optimisation using insights and data to refine strategy

Requirements:

  • A seasoned content leader with at least five years of leadership experience in content marketing, social media, or editorial
  • Strong organisational skills, with the ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment
  • A creative and strategic mindset, balancing innovative storytelling with commercial objectives to drive audience engagement and brand growth
  • Excellent communication, negotiation, and collaboration skills, with the ability to influence stakeholders and manage content partnerships effectively
  • A deep understanding of audience behaviour, content performance analytics, and emerging trends to continuously refine and optimise content strategy
  • Strong analytical skills and the ability to pull insights from multiple data sources

About Us:

Founded in 2000, Adore Beauty has grown from a small garage start-up to an ASX-listed beauty powerhouse. We're driven by our mission to make beauty accessible to all, and our unique culture is built on collaboration, positivity, and a commitment to always doing the right thing.

Benefits

We offer flexible working arrangements, including hybrid options, as well as access to heavily discounted salon treatments and opportunities for professional growth and continuous learning.

Perks
  • Flexible working arrangements, including hybrid options
  • Access to heavily discounted salon treatments
  • Opportunities for professional growth and continuous learning


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