Content Marketing Lead

7 days ago


Melbourne, Victoria, Australia Hall & Wilcox Full time

We are seeking a highly skilled Content Marketing Lead to join our Business Development, Marketing & Communications team in Melbourne, Sydney or Brisbane.

This role will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement with clients and the market.

The key responsibilities of this role include:

  • Developing and implementing content marketing campaigns to drive business growth;
  • Creating engaging content for our audience, including blog posts, videos, and social media posts;
  • Collaborating with the marketing team to plan and execute events and trade shows;
  • Staying up-to-date with the latest digital marketing trends and technologies;
  • Measuring and analyzing the success of our content marketing campaigns and making recommendations for improvement;
  • Working closely with the sales team to ensure alignment between marketing and sales efforts;
  • Managing the firm's CRM system to track leads and customer interactions;
  • Developing and maintaining relationships with external vendors and partners;
  • Participating in the development of the firm's overall marketing strategy and goals.


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