Activation Strategist

1 week ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title:

Key Account Activation Specialist

Role Overview

This critical role drives business growth by executing shopper marketing initiatives that bring key brand initiatives to life in-store.

Key Responsibilities
  • Develop and maintain forecasts for generic and branded point-of-sale materials allocated by brand, type, and customer.
  • Collaborate with suppliers to identify opportunities for cost optimization through longer-range forecasting and strategic sourcing.
  • Lead the development of briefs for branded key visuals, assets, and online content creation across all marketing teams.
  • Work on the development of branded style guides based on key initiatives.
  • Manage the execution of point-of-sale materials and content within the annual business plan and planning cycle.
  • Own and manage the point-of-sale system in line with audit requirements and budget maintenance.
Requirements
  • Around 1-2 years' experience in shopper marketing across fast-moving consumer goods or related industries.
  • Demonstrated understanding of shopper and category principles.
  • Experience with content hosting platforms and content upload/content design platforms.
  • Qualifications in Marketing and/or Business.
What We Offer

Competitive salary and incentives, access to benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave, and more.


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