Content Strategist

1 week ago

Sydney, New South Wales, Australia JLL Full time
Content Creation Role for JLL

JLL is seeking a skilled Content Creator to join our team in Sydney. As a key member of our Global Campaigns & Programs Center of Excellence, you will be responsible for creating high-quality, engaging content for our awareness and demand generation marketing campaigns.


As a Content Creator, you will research industry trends, market data, and property types to develop a comprehensive understanding of the commercial real estate landscape. You will create compelling content, including website pages, social media posts, emails, whitepapers, e-books, client stories, videos, infographics, podcasts, advertisements, thought leadership pieces, and more.


You will collaborate with subject matter experts, marketing team members, and stakeholders to develop content that aligns with business goals. You will write informative articles, thought leadership pieces, and market insights that position our company as a trusted source of industry knowledge and expertise.


Key responsibilities include:



  • Researching industry trends and market data to develop a comprehensive understanding of the commercial real estate landscape
  • Creating high-quality, SEO-friendly content for various channels, including website pages, social media, emails, and more
  • Collaborating with subject matter experts and stakeholders to develop content that aligns with business goals
  • Writing compelling and informative articles, thought leadership pieces, and market insights
  • Editing and proofreading content to ensure accuracy, style consistency, and adherence to brand guidelines
  • Optimizing content for search engines, utilizing relevant keywords, meta tags, and other SEO best practices
  • Staying up-to-date with industry news, emerging trends, and competitor activities to identify content opportunities and stay ahead of the curve
  • Monitoring analytics and performance metrics to measure content effectiveness and make data-driven recommendations for improvement

Requirements and Qualifications


The ideal candidate will have a strong portfolio of content samples demonstrating expertise in B2B content creation. They will possess exceptional writing skills, the ability to transform complex concepts into clear and concise content, and proficiency in a range of content creation tools, including graphic design, video editing, and digital publishing software.


Key qualifications include:



  • Minimum of five years of experience as a content writer/creator
  • Strong portfolio of content samples demonstrating expertise in B2B content creation
  • Proficient understanding of SEO best practices and experience with keyword research
  • Proficient understanding of content production tools, including LLMs, Copy AI, Descript, Canva, and Final Cut Pro X

About JLL


JLL is a global leader in commercial real estate services, providing a wide range of services including property and facilities management, project and development services, and investment management. We are committed to building a diverse and inclusive workplace where our employees can thrive and grow their careers.


How to Apply


If you are a skilled Content Creator looking for a new challenge, please submit your application, including your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you

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