Digital Media Strategist

4 days ago


Hawthorn East, Victoria, Australia Coles Full time

We're a leading retailer in Australia, serving millions of customers each week. Our Marketing team plays a vital role in driving our brand forward, helping Australians eat and live better every day.

About the Team

As one of the biggest brands in Australia, we connect with millions of Australians through digital innovation, omni-channel storytelling, and impactful advertising that reaches 98% of the population.

About the Role

We're building a best-in-class in-house performance marketing function. This is a career-defining opportunity to shape the future of digital media strategy for Coles Supermarkets.

As Senior Marketing Manager – Performance, you'll lead performance marketing across programmatic, search, and social channels, ensuring our campaigns are data-driven, high-performing, and aligned with Coles' customer and business objectives.

  • Drive the performance of our digital media strategy across programmatic, search, and social.
  • Oversee quality output and campaign execution, ensuring best practices in account structures and optimisation.
  • Review media manager reports, providing insights and strategic direction.
  • Communicate quarterly and annual progress to senior management and external stakeholders.
  • Foster collaboration and mentorship within the team, ensuring performance excellence.
  • Stay ahead of industry trends, implementing new strategies and technologies.
  • Develop and implement training programs to upskill the team.


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