Head of Direct, Performance

2 weeks ago


Hawthorn East, Australia Coles Supermarkets Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

***:
**About The Team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

**About The Role**:
An opportunity for a Head of Direct, Performance and eCommerce Marketing has arisen within our passionate and energetic Brand, Digital & Media team. Joining us at an exciting time of change, you’ll drive digital transformation for one of Australia’s biggest brands.

**What You'll Be Doing**:
Reporting to our General Manager - Brand, Digital & Media, you’ll be empowered to lead and drive Coles’ e-comm and digital marketing strategy to drive a step change in our messaging.

**You’ll also**:

- Oversee the ongoing development and delivery of the eCommerce marketing strategy that supports the delivery of eCommerce growth targets
- Partner with the Head of Marketing Transformation - Digital & Data to bring to life data driven direct strategies to improve the CX, deliver on personalisation ambitions and maximise share of wallet with customers
- Partner with the Head of Marketing Transformation - Digital & Data to define and develop foundations across Digital & Data to build maturity in Coles’ digital and direct marketing approach
- Lead and develop a multi-disciplinary high performing team.

**What You Bring**:
Degree qualified in Marketing or Commerce, you have 12+ years’ experience in marketing, digital and data roles.

You’re an influential leader who is collaborative and can drive change within a large and complex environment.

Coming from a prominent eCommerce, retail, or tech company (with a focus on eCommerce) you bring significant experience working with large data sets and audiences.

**You’ll also need**:

- Deep knowledge and experience in search and performance-based marketing
- Strong working knowledge of content strategy and social media
- Extensive experience leading large multi-disciplinary teams.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 87480

Employment Type: Full time

LI-MAR


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