Marketing Performance Expert

1 week ago

Sydney, New South Wales, Australia beBeeOperations Full time $100,000 - $150,000
Marketing Analytics and Operations Specialist

This role is responsible for ensuring the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement. The incumbent will oversee process optimization, digital performance analytics, and dashboards while working closely with senior managers and stakeholders.

This involves designing, implementing, and managing ad tracking strategies, including platform-specific tags and pixels. You will also be responsible for overseeing tagging and analytics tools across various platforms; troubleshooting and resolving digital marketing tagging and tracking requirements, either through independent implementation or by collaborating with internal/external developers.

Key Responsibilities:
  • Design, implement, and manage ad tracking strategies to ensure seamless campaign execution and data capture.
  • Oversee tagging and analytics tools across multiple platforms to ensure accurate data reporting and analysis.
  • Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain dashboards in Looker, Google Data Studio, and other business intelligence tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop, document, and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.
Requirements:
  • Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
  • Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other business intelligence tools.
  • Strong troubleshooting, analytical, and problem-solving skills.
  • Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
  • Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
  • Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.

We are seeking a highly skilled and experienced Marketing Analytics and Operations Specialist to join our team. If you have a passion for data-driven decision making and a drive for innovation, we want to hear from you.

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