Chief Digital Transformation Officer

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $160,000
Job Title: Digital Marketing Manager

The role of the Digital Marketing Manager is a highly sought-after position in today's digital landscape.

  • Develop and execute comprehensive digital marketing strategies to amplify brand presence and drive revenue growth through various digital channels, including web, social media, paid media, email, and CRM systems.
  • Lead performance-driven campaigns across multiple platforms, ensuring effective ROI-focused budget allocation and conversion optimisation.
  • Oversee SEO strategy and website performance, collaborating with agencies to enhance visibility, traffic, and user experience.
  • Manage website re-platforming projects, ensuring seamless transitions between CMS platforms.
  • Track, analyse, and report on campaign performance, utilising insights to refine strategies and improve outcomes.
  • Champion bold, engaging, and on-brand creative content that resonates with target audiences.
  • Mentor, inspire, and develop a small but dynamic marketing team, fostering collaboration, innovation, and accountability.
Requirements:
  • 6+ years of progressive experience in digital marketing roles, driving measurable business outcomes through digital channels.
  • Background in hospitality, lifestyle brands, or related customer-centric industries where you've successfully elevated digital presence.
  • Advanced knowledge of modern marketing technology, including Google Analytics 4, data visualisation tools, paid media platforms, CRM systems, marketing automation, SEO strategy, and emerging technologies like AI in marketing and personalisation strategies.
  • Proven success managing complex digital projects, particularly website migrations and platform integrations.
  • Ability to develop compelling digital content strategies that build brand equity while driving conversions.
  • Experience mentoring digital specialists and collaborating with cross-functional teams.
  • Strong analytical skills with the ability to translate data into actionable insights and ROI-focused strategies.

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