Data-Driven Marketing Campaign Specialist
6 hours ago
RACQ Group is seeking a skilled Campaign Developer to join our Data Analytics division within the Decisioning and Insights team. As a key member of our agile team, you will be responsible for executing data-driven marketing campaigns across multiple channels, leveraging tools like Adobe Campaign and Salesforce Marketing Cloud.
Key Responsibilities- Collect, structure, and analyze internal and external data using a range of analytics technologies, including descriptive, diagnostic, predictive, and prescriptive analytics.
- Deliver solutions using agile methodologies, collaborating closely with business stakeholders to drive incremental value.
- Develop analytic solutions to support business units across the group, working in partnership to meet key performance objectives.
- Design and implement data-driven marketing campaigns to reduce costs, increase revenue resilience, mitigate business risks, and optimize processes.
- Contribute to the development of business requirements, prioritization of work, and delivery to milestones, demonstrating discipline and stakeholder engagement.
We're looking for a talented Campaign Developer with a strong background in data engineering, stakeholder engagement, and commercial thinking. Your expertise in executing data-driven marketing campaigns, working with large and complex datasets, and presenting insights to business audiences will be essential in this role.
- Demonstrated experience in executing data-driven marketing campaigns using Adobe Campaign and Salesforce Marketing Cloud (or similar software).
- Strong data engineering skills, including SQL on AWS Redshift and AWS Athena (or similar platforms).
- Business acumen and data acumen, with the ability to interpret findings, present insights, and exercise sound judgment and decision-making.
- Excellent communication and business engagement skills.
RACQ is committed to delivering better, smarter solutions that benefit Queenslanders. As a member of our team, you'll have the opportunity to contribute to our sustainability initiatives, including our goal to be a carbon-neutral organization by 2030. We offer a range of employee benefits, including flexible working arrangements, paid volunteer leave, and access to professional development programs.
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Campaign Developer
7 days ago
Brisbane, Queensland, Australia RACQ Full timeAbout the RoleRACQ Group is seeking a highly skilled Campaign Developer to join our Data Analytics division within the Decisioning and Insights team.This is a rare opportunity to work in a fast-paced and exciting environment, executing data-driven marketing campaigns across multiple channels using programs such as Adobe Campaign and Salesforce Marketing...
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B2B Marketing Campaign Manager
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