Creative Content Strategist

4 days ago

Melbourne, Victoria, Australia beBeeCommunity Full time $80,000 - $175,000

Join our organization as a Content Marketing Manager to help drive our creative engine and grow our passionate community.

About Us

We are the leading DTC supplier of high quality, widely loved and value for money wiper blades. We're entering a new phase of brand-led growth with content and cut-through storytelling at the forefront of our strategy.

  • With over 40,000 5-star reviews and solid year-on-year growth, we have big ambitions to grow market share, widen our customer base and get top of mind for more Australians.

This is a role where you will be at the heart of our lean and cross-functional team, leveraging your skills in creative briefing, project management and technical marketing execution for rapid project delivery.

About You & The Role

We're looking for a passionate individual with experience in managing influencer/content creator relationships and fostering long term collaboration for mutual value.

  • Reporting to the Head of Digital Marketing, this role requires hands on creative execution – generating a portion of our creative content yourself to get timely or experimental content out quickly.

You will drive the creative process from ideation to delivery - execute tight, data informed and creative briefs which tell stories that earn attention and drive action.

  • Organic social strategy – develop and implement Tiktok, Youtube and IG content to grow and drive value for our passionate community.

Campaign Management & Measurement:

  • Email Marketing & Campaigns - Own the email marketing and CRM implementation.
  • Manage campaigns and automations to maximise engagement and LTV.
  • Align with internal and external partners for high impact creative.

Key Responsibilities:

  • Drive iterative test & lean approach – conduct in-depth semantic analysis of our creative content and campaigns to generate insights to fuel future creatives and track progress against our KPIs.
  • Partnerships & Community: Collaborate with our content partners on the production of effective organic and paid content, dive into community management to proactively identify and nurture new content partners and active community members for content opportunities.

A Day In The Life:

  • You'd be sitting down with one of our content partners to discuss an upcoming content collaboration.
  • Reviewing edits from UGC creators and delivering finals these to the media team.
  • Synthesising compelling creative hooks for testing, before producing/launching some video content experiments for our organic social channels.
Qualifications And Skills

Our ideal candidate has:

  • 5+ yrs in brand marketing or an integrated marketing role in DTC, e-com or consumer goods.
  • An area of deep vertical of creative mastery (e.g., design, videography, animation, copywriting).
  • Experience in managing influencer/content creator relationships and fostering long term collaboration for mutual value.
Benefits

We offer:

  • A unique office environment with on-site gym, full kitchen, stove and oven, offset smoker / BBQ, pets allowed, wood fireplace and other comforts.
  • Free on-site parking and secure bike storage on site.
  • Exposure to all facets of a profitable, cash-flow positive, self-funded successful ecommerce business.
  • Access to top level training courses and materials as well as the latest software tools.

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