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Digital Marketing Director

1 week ago


Sydney, New South Wales, Australia Canva Full time
Job Summary

We're seeking a highly skilled Digital Marketing Director to lead our B2B growth and acquisition efforts.

As a key member of our marketing organization, you'll be responsible for developing and executing comprehensive plans that drive business growth through performance marketing strategies and tactics.

This role involves partnering with internal channel experts to ensure successful execution and gathering learnings for continuous optimization.

You'll also design and manage an experimentation framework to test and scale new performance marketing opportunities.

About the Role

In this role, you'll:

  • Develop and oversee comprehensive B2B performance marketing strategies across paid social, SEM, YouTube, and display channels.
  • Partner with internal channel experts to ensure successful execution and gather learnings for continuous optimization.
  • Design and manage an experimentation framework to test and scale new performance marketing opportunities.
Key Requirements

To succeed in this role, you'll need:

  • A minimum of 6 years of experience in B2B performance marketing, with success owning strategies across paid social, SEM, YouTube, and display channels.
  • A strong ability to craft big-picture strategies, optimize campaigns, and leverage data to drive measurable growth.
  • A deep understanding of B2B buying behaviors and proven success managing multi-million dollar budgets.
  • Skillful collaboration with internal teams and managing external agency partnerships.
  • The ability to thrive in fast-paced environments, embracing experimentation, and continuously seeking learning opportunities.
  • A strong ability to connect with B2B audiences and present insights and strategies effectively to senior stakeholders.
How to Apply

If you're passionate about making design accessible to everyone and want to join a dynamic team, please submit your application, including your resume and a cover letter explaining why you're the ideal candidate for this role.