APAC Demand Generation Specialist
7 days ago
We are seeking a highly skilled Marketing Lead to join our team in the APAC region. As a key member of our marketing team, you will be responsible for developing and executing lead generation campaigns to drive qualified leads into the pipeline across APAC. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. You will work closely with local Marketing and Sales teams to build compelling campaigns that drive results. Your expertise will be used to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.
Key Responsibilities:
- Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and revenue.
- Define and execute campaign strategy for the segment's portfolio of products including email, paid advertising, media, sales materials, and promotions while maximizing ROI.
- Conduct sub-segmentation analysis around persona needs and buying preferences.
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
- Provide direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc. to increase market awareness.
- Collaborate with the Events Specialist to select and prioritize relevant trade shows for the segments and provide strategic directions to sales.
- Work closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics.
- Develop marketing plans informed by a deep understanding of assigned market segments and actively monitor, communicate, and act upon changes relevant to customer and competition.
- Proactively address sales and revenue variances for markets assigned – both short and projected long-term.
- Proactively identify and champion new revenue opportunities.
- Work with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties.
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