APAC Marketing Lead for Demand Generation

4 days ago


Sydney, New South Wales, Australia Shardeum Full time
About Notion

We're a fast-growing company that's passionate about building a product that helps people work more efficiently. Our team is diverse and creative, with millions of users worldwide.

In 2024, we opened our Sydney office to support the APAC region. This role focuses on generating demand for our expanding sales team in the area.

About The Role

This position will develop and execute the APAC demand generation marketing strategy in partnership with the local sales team. You'll be responsible for executing in-field demand generation activities such as events, webinars, partner marketing, ABM, and integrated campaigns.

You'll work closely with the local sales team to run outbound campaigns and collaborate with the global demand generation marketing team to run paid digital campaigns and localise/scale email nurture programs for target audiences in APAC.

  • Develop a comprehensive APAC demand generation marketing strategy in collaboration with the local sales team.
  • Execute in-field demand generation activities such as 3rd party events, Notion hosted events, webinars, partner marketing, ABM, and integrated campaigns.
  • Partner closely with the local sales team to drive lead generation efforts through targeted campaigns.
  • Analyse audience and target account data to identify new opportunities for segmented campaigns.
  • Collaborate with the sales development team to ensure strong lead follow-up and optimise the lead funnel through to sales-accepted opportunities.


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