Marketing Strategist

2 weeks ago


Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000
Job Title: Brand Manager

The ideal candidate will be responsible for developing and executing strategic marketing initiatives across the beauty category, with a focus on driving growth through targeted campaigns.

This role requires collaboration with cross-functional teams, including merchandising, brand, sales, and media, as well as direct partnerships with beauty brands to unlock growth opportunities.

Key Responsibilities:
  • Build strategic relationships with premium and emerging beauty brands.
  • Lead integrated marketing campaigns across in-store, digital, paid media, social, and experiential channels.
  • Activate campaigns through the marketing ecosystem, partnering with internal teams to deliver data-led, omni-channel programs.
  • Leverage retail media capabilities to enhance campaign performance.
Requirements:
  • 5+ years of experience in strategic marketing roles, preferably in beauty or retail.
  • Proven ability to deliver multi-channel campaigns in a fast-paced environment.
  • Deep understanding of the beauty consumer mindset and trends.
  • Commercial acumen and strong stakeholder management skills.


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