Digital Innovation Manager

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Senior Digital Marketing Specialist

Digital marketing has the power to shape markets and customer experiences. At Lincoln Sentry, we are on a journey of growth and innovation, and we need your expertise to help us achieve our goals.

Job Description:

We are seeking an experienced Senior Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing multi-brand, multi-channel digital marketing strategies that drive business growth and customer engagement.

  • Develop and execute comprehensive digital marketing plans that align with business objectives.
  • Manage and optimize website content, social media, and email/SMS marketing campaigns.
  • Analyze market trends and customer behavior to inform data-driven decision making.
  • Collaborate with internal stakeholders and external agencies to deliver high-quality digital solutions.
Required Skills and Qualifications:

To succeed in this role, you will need:

  • A bachelor's degree in Marketing or related field.
  • At least 3 years of experience in digital marketing, preferably B2B.
  • Proven track record of developing and implementing successful digital marketing strategies.
  • Expertise in Google Analytics, email/SMS marketing tools, and website content management systems.
  • Strong understanding of design, UX, and online content principles.
Benefits:

We offer a competitive salary and benefits package, including:

  • 20 weeks paid parental leave for primary carers.
  • Total wellbeing support through our wellbeing app and LifeWorks Employee Assistance Program.
  • Monthly Employee Celebration Program and Quarterly XCEED Program to recognize and reward your hard work.
  • Up to $1000 a year back on out-of-pocket medical expenses through our 'Gap Plan'.
About Us:

We are proud to be part of DuluxGroup, a leading player in the building industry. Our values include trust, innovation, and customer-centricity. If you share these values and are passionate about digital marketing, we would love to hear from you.

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