Campaign Planner

2 weeks ago

Melbourne, Victoria, Australia beBeeEmailMarketing Full time $120,000 - $140,000
Key Campaign Planning Role

This role involves owning the entire customer communications calendar, ensuring that all internal direct communications requests are properly coordinated.


The ideal candidate will be a strategic advisor who puts customers at the core of everything they do, guiding and coordinating cross-functional programs across multiple internal teams to ensure cohesive campaign planning and delivery.


  • Act as a key stakeholder, advising on customer communication strategies that align with business objectives.
  • Develop and maintain the master email comms/contact calendar, ensuring visibility and alignment across lifecycle, promotional, transactional, and other ad-hoc scheduled sends.
  • Continually monitor and optimise global and regional campaign schedules to avoid message conflicts, overlaps, or audience over saturation.

Responsibilities

Key responsibilities include:


  • Providing the right level of contact calendar visibility to different stakeholder groups.
  • Categorising campaign briefs by priority, impact, and reach, ensuring stakeholders are held accountable for timelines and deliverables.
  • Establishing guidance and content frameworks for stakeholders and MA Specialists to leverage in order to maximise engagement.
  • Supporting the Marketing Automation Team Lead in amplifying email campaign learnings and insights across regions, and embedding stakeholder behaviours that drive efficiency.

Requirements

To succeed in this role, you'll need:


  • A background in Email Marketing &/or Digital Campaign Planning.
  • Strong understanding of email marketing as a channel, engagement metrics, and best practice.
  • Ability to manage timelines, drive operational efficiency, and process improvement in a fast-paced environment.
  • Confidence to challenge constructively, balancing customer experience with delivering business objectives.
  • Demonstrated ability to lead complex, cross-functional initiatives.
  • Experience operating in a global matrix.
  • Experience implementing and maintaining project tools such as Asana and G Suite.

About Our Organisation

Our organisation offers a range of benefits including generous paid leave, employee assistance programs, health insurance, life insurance, income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our values.

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