Digital Marketing and Ecommerce Director

2 days ago

Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing and Ecommerce Manager to join our team at Paxus - Technology + Digital Talent. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive digital strategy to drive growth across online and in-store channels.

Key Responsibilities
  • Develop and Execute Digital Strategy
    • Drive growth and retention through integrated digital strategies across paid performance, SEO/SEM, social media, and content marketing.
    • Align initiatives with business goals, refining strategies to improve acquisition and retention.
  • Lead Performance Marketing
    • Oversee all digital, social, and performance marketing efforts to achieve targets and store growth.
    • Continuously optimize campaigns for both online and physical sales channels.
  • Ecommerce and Omni-channel Leadership
    • Build and execute an ecommerce strategy to drive online traffic and conversion while minimizing impact on store sales.
    • Ensure a seamless omnichannel customer experience that enhances loyalty.
  • Innovate with Digital Technology
    • Implement the latest digital technologies to improve omnichannel performance and customer experience.
    • Collaborate with IT to ensure smooth integration of new tools and platforms.
  • Data-Driven Optimization
    • Use performance data to refine strategies and boost customer acquisition, engagement, and conversion.
    • Implement advanced tracking and attribution models to optimize channel performance.
  • Lead and Develop Teams
    • Manage and mentor a high-performing team of digital marketing experts and external agencies.
    • Ensure best practices in digital marketing, fostering innovation and continuous improvement.
  • Collaborate on Campaign Creation
    • Work closely with marketing, sales, and product teams to develop engaging content and campaigns.
    • Ensure campaigns align with the brand's identity and drive customer engagement.
  • Manage Budgets and Performance
    • Oversee digital marketing budgets, optimizing spend across platforms like Google Ads, Facebook, and TikTok.
    • Monitor ROI and adjust spending strategies to maximize performance.
Requirements
  • 7+ years in Senior digital marketing or Ecommerce management
  • Proficiency in search platforms: PMAX, SA360, Google Ads, Bing Ads, and social media ads (Facebook, Instagram, Pinterest) and GA and GA4.
  • Proven success in managing performance across both physical stores and online platforms.
  • Deep understanding of e-commerce metrics: acquisition, conversion, and retention.
  • Experience with digital marketing tools: Hands-on with performance tracking, attribution models, and data-driven insights.
What We Offer
  • A dynamic and innovative work environment
  • Opportunities for career growth and development
  • A competitive salary and benefits package

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