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Digital Marketing Manager

2 months ago

Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time
Digital Marketing Manager - Ecommerce Strategy

We are seeking a highly skilled Digital Marketing Manager to lead our ecommerce strategy and drive business growth through effective digital marketing campaigns.

Key Responsibilities:

  • Develop and implement multichannel marketing strategies across paid search, paid social, email marketing, and display ads, tailored to the retail industry.
  • Plan and execute PPC campaigns on platforms like Google Ads and Bing to drive traffic to product listings and promotions.
  • Leverage social media platforms (e.g., Facebook, Instagram, Pinterest) to build brand awareness and engage with the target audience through organic and paid strategies.
  • Email marketing campaigns that nurture customer relationships, boost sales, and engage with previous buyers for repeat purchases.
  • Manage SEO and content marketing efforts to increase organic traffic, ensuring product descriptions, blogs, and landing pages are optimized.

Requirements:

  • 7+ years of experience working in the Digital Marketing Ecosystem.
  • Previous experience in an ecommerce or retail environment, to understand customer behavior, seasonal trends, and product promotion strategies.
  • Proficiency across multiple digital marketing channels like paid search (Google Ads, Bing), paid social (Facebook, Instagram), display ads, email marketing, and SEO.
  • Strong understanding of analytics tools such as Google Analytics, SEMrush, or other platforms to track and report on campaign performance.
  • Experience managing multiple marketing campaigns simultaneously across different channels, ensuring timely execution and quality.
  • Ability to manage cross-functional collaboration, working with sales, product development, and external vendors to align marketing efforts with business goals.

What We Offer:

  • A competitive salary package (140 K to 160 K Package, including super).
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.

Important Note:

  • Visa sponsorship is NOT available for this position, so only applicants who are Australian Citizens or Permanent Residents will be considered.