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Community Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $85,000
Community Marketing Specialist

We are seeking a proactive and community-minded individual to join our team as a Community Marketing Specialist. This hands-on role will see you working closely with the Marketing Manager to develop, execute, and optimise local area marketing (LAM) activities that align with sales objectives.

  • This role involves supporting and executing local marketing plans in line with project sales timelines and objectives.
  • You will build and maintain strong relationships with local businesses, referrers, and community organisations.
  • You will organise and promote local events, pop-ups, and information sessions to engage with the over-65 audience.
  • Briefing and managing the creation of relevant local content, including brochures, flyers, and photography is also part of this role.
  • You will enhance customer journeys by supporting CRM-based communications and tracking key customer touchpoints.
  • You will coordinate with internal stakeholders, creative agencies, and media partners on campaign delivery.
  • Maintaining up-to-date and well-stocked marketing collateral across developments is essential.
  • You will monitor local marketing performance and contribute to reporting and recommendations.

About You:

  • A genuine ability to build and maintain relationships with older Australians and their families.
  • Excellent communication skills across a variety of stakeholders, including senior leaders.
  • Proven experience developing and executing local marketing initiatives.
  • Strong consumer insight with the ability to translate local knowledge into impactful actions.
  • Strong organisational skills and attention to detail, with the ability to manage multiple activities.
  • Background in sales, community engagement or partnership-driven roles.

What We Offer:

  • A flexible and supportive team environment.
  • The opportunity to shape how retirement living is promoted and perceived locally.
  • A values-led culture that rewards curiosity, initiative, and doing things the right way.