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Marketing Content Coordinator
2 months ago
As a Marketing and Content Coordinator at H&M Group, you will play a crucial role in supporting the Marketing and Content function to drive customer value, brand awareness, and sales. Your primary responsibilities will include managing and supporting local social media channels, local area marketing, activations, and general marketing tasks.
Key Responsibilities:- Proofread and adjust translated and SEO-related copy to ensure a relevant message for customers in the local market, adhering to global guidelines and brand tone of voice.
- Stay informed about the latest global channel strategies, brand identity, tone of voice, playbooks, formats, and templates, and publish global and local content on local social pages (Facebook) aligning with local and global content.
- Act as the point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling, involving relevant stakeholders to take actions accordingly.
- Create copy for internal communications related to store information, shop info, local customer communication needs, and execute local marketing events and in-store activations.
- Set follow-up KPIs and goals for organic social content, conduct analysis on its performance, and suggest recommendations or changes to organic content.
- Report and follow up on all projects.
- Marketing or communications degree or relevant qualifications, or at least 3 years of experience in copy and social content roles in an agency or client-side.
- Interest in fashion and awareness of current trends within the fashion industry and across social media, with good analytical ability.
- Good understanding of marketing content and digital channels.
- Experience in executing events and activations.
- Proofreading experience and social experience from fashion retail and/or creative agency.
- Team player with the ability to coordinate multiple stakeholders and teams.
- Structured, organized, and efficient.
This is a full-time role, reporting to the Content Production Lead. Due to data policies, we only accept applications through the career page. Full working rights for Australia are required.
We offer attractive benefits with extensive development opportunities around the globe, including a staff discount card, usable on all our H&M Group brands in stores and online.
