E-commerce Marketing Expert

2 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $120,000
Job Title:

Digital Marketing Strategist


Job Description:

As a Digital Marketing Strategist, you will play a key role in driving the evolution of our e-commerce and marketing initiatives. You will manage websites, paid search, and social media strategies to deliver engaging digital marketing campaigns that enhance visibility, improve customer experience, and drive growth.

Key Responsibilities:
  • Developing and executing campaign strategies across various digital channels
  • Creating and implementing paid and organic content strategies to drive brand awareness and commercial impact
  • Managing website development and implementing SEO optimisation to enhance visibility and engagement
  • Planning, creating, and scheduling engaging email marketing campaigns (eDMs)
  • Monitoring and analysing campaign data to identify trends, opportunities, and areas for improvement
Requirements:
  • Strong digital marketing skill-set with expertise across content creation, social management, analytics, and marketing automation
  • Experience designing and managing a holistic digital marketing strategy with an emphasis on lead generation, customer acquisition, and retention
  • Experience in website development and management
  • Experience designing and implementing SEO strategies that promote organic growth, boost traffic, and increase conversions
Desirable Skills and Knowledge:
  • Several years' experience delivering targeted marketing communications to segmented audiences
  • Experience in Salesforce CRM platform, Pardot or similar
  • Proficient in WordPress CMS management
What We're Looking For:
  • A proactive self-starter who thrives in a fast-paced environment
  • Enjoys working collaboratively with diverse teams and stakeholders
  • Outcome-focused and data-driven, with a test and learn mindset

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