Head of E-Commerce

Head of E-Commerce

Melbourne CBD (On-Site) | Global Brand

Archies Footwear is one of Australia's fastest-growing consumer brands. Selling millions of units each year, into 8+ regions and growing more than 50% YoY, our e-commerce business is world-class and scaling rapidly.

We're now looking for a
Head of E-Commerce

to join our leadership team and help steer this next chapter of growth, in this newly created role.

This
might just be

a performance marketer's dream.

Why This Role?

This isn't a "fixer" role. Our E-Commerce engine is already humming at a global standard. What we need is a
highly analytical, deeply experienced operator

who can take a mature, high-performing function and guide and mentor channel leads to continue scaling with precision.

You'll be stepping into a demanding but rewarding environment where your impact is immediate: overseeing budgets of real scale, leading a high-performing team of channel specialists, and ensuring Archies' E-Commerce operations keep pushing the frontier of what's possible.

The Head of E-Commerce is responsible for leading Archies' global online retail operations. This role manages a large-scale, multi-region E-Commerce portfolio, overseeing channel performance, budgets, and profitability. It requires strong data-driven decision-making, cross-functional leadership, and sharp commercial acumen.

The ideal candidate will be a seasoned operator with deep DTC retail experience, capable of
scaling a high-performing function rather than rebuilding it

. They will manage three senior specialists (Performance, CRM, Digital & CRO) while reporting into the CMO.

What You'll Do

Lead a large, global E-Commerce portfolio

across 8+ regions.

Own budgets, forecasting and P&L accountability

for the department.

Drive decision-making through data

, with a razor-sharp eye for insights, performance levers and ROI.

Manage and mentor three direct reports

:

• Performance Manager

– leading paid media, acquisition, performance creative and analytics.
- CRM Manager

– owns email, SMS and retention marketing.
- Digital & CRO Manager

– responsible for website performance, customer journey and conversion rate optimisation.

Build and grow a wider team

around these functions, ensuring collaboration and alignment across channels.

Partner with the CMO and wider leadership team

to align channel performance with brand and business goals.

Ensure
flawless execution across platforms, markets, and campaigns

, keeping Archies at the forefront of global DTC retail.

About You

• Proven E-Commerce retail leader

: You've managed large-scale online businesses and know what world-class looks like.

• Data-driven to your core

: You thrive on numbers, budgets and performance metrics.

• Strong people manager

: You've directly led senior specialists before and know how to get the best out of Performance, CRM, and CRO functions.

• Commercially sharp

: You understand how to balance growth, profitability and operational excellence.

• Experience built from time on the tools:

You're highly familiar and experienced with Shopify and know your way around Meta & Google ads manager and other third-party analytics platforms.

The Right Person for This Role Will Be:

• Analytical, commercially astute and deeply experienced with performance marketing.

• A strong people leader who develops senior specialists while holding them accountable.

• Mature and pragmatic — focused on scaling what works, not reinventing for the sake of it.

• Execution-focused, detail-oriented and relentless about follow-through.

• Resilient, disciplined and comfortable operating in a demanding, high-growth environment.

• Authentic, grounded, team-oriented, curious, a great listener and aligned to Archies' culture of raising the bar.

What We Offer

• A chance to lead
  one of the largest DTC E-Commerce operations in Australia

.

• The opportunity to work in a
  fast-growth, high-performance environment

where your work truly moves the needle.

• A leadership role with
  global impact

—you'll shape how millions of customers experience Archies online.

• A culture that values
  excellence, growth and raising the bar

.

If you're a seasoned E-Commerce leader who wants to make their mark on a
rapidly growing global DTC business

, we'd love to hear from you.