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Marketing Strategist

2 months ago

Melbourne, Victoria, Australia Alibaba Full time

About the Role

We are seeking a highly skilled Marketing Strategist to join our team in Mexico. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand strategies that align with our company's mission, values, and business objectives.

Key Responsibilities

  • Develop and execute business strategy plans from multiple dimensions to enhance brand perception and drive business growth.
  • Understand customer demands, user needs, and market trends to create compelling brand identities and messaging.
  • Participate in departmental strategy formulation and provide innovative suggestions to identify business problems and opportunities.
  • Craft and communicate a consistent brand message across all channels, ensuring alignment with target audiences and market trends.
  • Collaborate with cross-departmental resources to achieve results through effective communication and project management.

Requirements

  • Bachelor's degree in marketing, communications, or a related field (Master's preferred).
  • Proven experience (5+ years) in branding, brand management, or a similar role, with leadership and team management experience.
  • Strong understanding of branding principles, design, and market trends, with excellent communication and interpersonal skills.
  • Creative thinking and ability to develop unique brand strategies, with proficiency in branding software and tools.
  • Ability to adapt to a fast-paced and changing environment, with past experience in E-commerce and Tech companies a plus.