Digital Media Manager

4 weeks ago

Melbourne, Victoria, Australia Mars Incorporated Full time

About Royal Canin:

Royal Canin is a purpose-driven company with premium brands recommended by animal health professionals.

What We Offer:

  • A collaborative, dynamic, supportive, and fun culture
  • Individualized career progression with a focus on you and your career goals
  • Bes-in-class learning and development support from day one
  • Complimentary Royal Canin pet food for your cat or dog
  • Dogs are welcome in our offices

Job Description:

The Digital Media Manager will take ownership of the Social & Media strategy and work closely with the team to elevate Royal Canin. This role requires a natural talent and passion for storytelling and crafting engaging content through various platforms.

Key Responsibilities:

  • Lead the end-to-end delivery of Royal Canin owned media campaigns including the creation of local content and liaising with our media agency (Medicom)
  • Support the development of the social strategy, lead the execution to drive a positive outcome for the business (inc. TikTok, META and YouTube)
  • Lead the execution of the social influencer strategy including liaising with the influencer agency
  • Lead the Royal Canin video & content strategy with internal associates and external partners to support our Media campaigns and ongoing social activations
  • Analyse social data to evaluate community engagement & account performance while driving improvements in content and engagement through performance analysis and reporting
  • Provide expert advice to external Customers and the Royal Canin Pet Specialty Retail team to support the development of robust retail media plans

Required Skills and Qualifications:

  • 3+ years' experience in social media, media strategy, digital marketing, influencer marketing, community management and/or content creation (agency experience is highly valued)
  • Proven experience in leading Brand Media campaigns across multiple channels, delivering significant impact for the business
  • Skilled in project management with the ability to develop clear briefs for agencies and manage multiple projects
  • Strong knowledge of specific social platforms; META business manager, TikTok, YouTube, etc.
  • Excellent attention to detail and capability to produce high-quality content under tight deadlines

Benefits:

  • $95,000 - $110,000 per year salary
  • Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law

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