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Website Marketing Specialist
2 months ago
About the Role:
This is an exciting opportunity to join StudentUniverse as a Website Marketing Specialist, where you will play a key role in executing SEO, merchandising, and promotional strategies on our website. As a specialist in this field, you will focus on enhancing organic traffic, lead generation, and conversion rates by optimizing the website experience for users.
Your Responsibilities:
- Support the SEO, Digital Campaigns, Product, and Marketing teams in creating landing pages and content based on SEO and promotional needs.
- Develop and implement conversion rate optimization strategies to improve user experience and drive business results.
- Assist teams in key website marketing projects, ensuring alignment with the company brand and legal guidelines.
- Analyze website and organic performance, and communicate findings to stakeholders.
- Maintain and distribute organic, traffic, and website analytics reports.
- Produce high-quality deliverables, including strategy decks, creative briefs, and post-campaign analysis.
- Develop processes for testing ideas and improving efficiencies.
- Stay informed on competitors and technological trends for digital acquisition improvements.
Requirements:
- Minimum 1+ years of experience in website marketing, SEO, or digital marketing.
- Retail and/or wholesale travel sales experience.
- Drupal CMS experience is desired but not mandatory.
What You'll Enjoy:
As a Website Marketing Specialist at StudentUniverse, you will enjoy a dynamic and inclusive work environment that offers opportunities for growth and development. You will have access to exclusive staff discounts, travel discounts, and flexibility in your work schedule. You will also be part of a team that values corporate social responsibility and sustainability.
