Marketing Leader for Retail Brand

1 week ago

Sydney, New South Wales, Australia beBeeRetail Full time $80,000 - $100,000
Retail Marketing Manager Job Description

This pivotal role is focused on driving brand visibility, customer engagement and sales through integrated campaigns across retail, digital and traditional channels.

Key Responsibilities:
  • Develop and deliver seasonal campaigns across various marketing touchpoints
  • Manage in-store activations, promotional activity and local area marketing to support sales
  • Own the marketing calendar, ensuring alignment with retail, brand and eCommerce teams
  • Oversee production and distribution of visual merchandising and campaign assets
  • Build and manage brand partnerships, retail collaborations and influencer/ambassador programs
  • Plan and deliver influencer-led activations and retail events to grow brand awareness and traffic
  • Oversee photo studio output including campaign shoots, eCommerce photography and content delivery
  • Manage creative briefs and rollouts with designers, ensuring high-quality brand collateral across all channels
  • Collaborate with store teams, centre marketing and external agencies to execute campaigns on time and on budget
  • Track and report on campaign performance, influencer ROI and competitor activity to inform future strategy
Required Skills & Qualifications:
  • 4+ years' experience in retail marketing, brand or campaign management
  • Proven ability to manage in-store activations, VM assets and campaign rollouts
  • Experience in influencer marketing
  • Background in content production and pre-production highly regarded
  • Strong creative briefing, project management and stakeholder engagement skills
  • Ability to thrive in a fast-paced retail environment with excellent attention to detail
  • Prior experience working in the retail landscape
Benefits:
  • Generous salary package on offer and career development opportunities
  • Product Discounts/Allowances
  • 1 Day WFH on offer

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