Senior Digital Marketing Strategist – IT Service Expert

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $80,000 - $120,000

Job Overview

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We are seeking a highly skilled Digital Marketing Specialist to join our IT Services team.

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Key Responsibilities:

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  • Develop and execute comprehensive digital marketing strategies tailored to IT services.">
  • Manage and optimize campaigns across various digital channels including SEO, SEM, email marketing, social media, and content marketing.">
  • Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.">
  • Collaborate with the content team to create relevant and engaging marketing materials.">
  • Stay updated with the latest trends and technologies in digital marketing and IT services.">
  • Coordinate with sales and product teams to align marketing strategies with business goals.">
  • Manage resources efficiently for digital campaigns.">
  • Monitor competitor activities and market trends to identify opportunities and threats.">
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Requirements

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  • Bachelor's degree in Marketing, Business, Information Technology, or a related field.">
  • 3+ years of experience in digital marketing, preferably within the IT services sector.">
  • Proven track record of managing successful digital marketing campaigns.">
  • Strong understanding of SEO, SEM, PPC, email marketing, and social media platforms.">
  • Experience with marketing automation tools and CRM software.">
  • Excellent analytical skills and proficiency in data-driven decision making.">
  • Strong communication and project management skills.">
  • Skillset Required: SEO, SEM, PPC Advertising, Content Marketing, Email Marketing, Marketing Automation, Social Media Marketing, Google Analytics, CRM, Project Management">
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Preferred Qualifications

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  • Digital Marketing Specialist Certificate or equivalent.">
  • Industry-specific certifications such as Google Analytics Certification or HubSpot Inbound Marketing Certification.">
  • Familiarity with industry-standard tools like Hootsuite, Sprout Social, Ahrefs, SEMrush, etc.">
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