Fashion Marketing Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $140,000

Are you a creative storyteller with a passion for fashion and a sharp strategic mind?

Job Description
  • We are seeking a skilled Marketing Specialist to join our team.
Key Responsibilities:
  • Develop the seasonal social media strategy, focusing on views and audience growth. Execute on the strategy, which includes content planning, ideation, production, creative development, execution, community management, and performance analysis.
  • Develop the seasonal influencer strategy to drive brand advocacy and social proofing. Execute on the strategy, which includes talent discovery, engagement, briefing, content reviews, product seeding, planning, and execution of intimate events and performance analysis.
  • Develop the seasonal PR strategy in partnership with our agency partner to create a prominent and positive brand image within trusted media sources. Execute on the strategy, which includes agency management, briefings, high-impact events, and performance analysis.
  • Work with the Retail team to deliver elevated events as outlined in the seasonal strategy to connect with customers and build brand love. This includes supplier engagement, event production, operations, guidelines, supporting comms, budget management, and performance analysis.
  • Support the Marketing Manager with campaign creative and go-to-market ideation, planning, and production as required.
  • Monitor competitor and peer activity to identify best practice execution, innovations, and trends and translate into actionable insights to fuel optimizations.
  • Support the Marketing Manager to develop the seasonal marketing strategy and plan, including support for key product and collection drops, new store openings and closures, milestone moments, activations, and collaborations.
About You:
  • 5+ years of experience in marketing, preferably in retail, fashion, or consumer goods.
  • A strong background in content marketing, PR, and influencer marketing, and event management, preferably within a fast-paced environment.
  • A proven track record in developing and executing multi-channel marketing content that delivers growth across social media channels and publicity outcomes.
  • A keen creative eye and deep understanding of brand.
  • Relationship building and management.
  • Strategic thinking.
  • Strong communication and collaboration skills.
  • Ability to work under pressure and resilience.

This role offers an excellent opportunity to shape marketing strategies for two iconic fashion brands and contribute to driving results.

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